We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before.
We do not yet know just how it will unfold, but one thing is clear: the response to it must be integrated and comprehensive, involving all stakeholders of the global policy, from the public and private sectors to academia and civil society.

The development of B2BI started in 2018. Over the last years, B2BI has evolved from an idea to the North Atlantic-Arctic Ocean Strategic Framework. It is explicitly designed to implement a “User-informed and science-driven” strategy to respond to the unprecedented and fundamentally rapidly changing world. The inevitable transformations needed to respond to these changes raise a series of significant environmental and sustainability-related issues. These are central to the socio-economic, societal well-being, and ecosystem productivity of the nations and people of the North Atlantic-Arctic oceanic and coastal regions.These fundamental issues require advanced natural and social sciences toprovide research-based evidence for improved predictions and longer-term forecasting and projections. Such scientific understandings can facilitate informed and proactive planning and decision-making.  

B2BI is advocating to change the interaction between research communities and services-oriented, operational communities for marine biology and oceanography, as well as for the land-based operations using the marine environment. This will take a cultural shift which will be hard. Knowledge, trust and confidence need to build. Without mutual trust and confidence, no shared description of reality is possible.